AI, Influencers & Affiliates ... Oh My!  Addressing New Marketing Challenges in the Channel

Friday, March 1
9:55 am - 10:50 am (Main Ballroom)

With the rapid advancements of Artificial Intelligence (AI), hybrid affiliate models, and the use of social influencers to promote businesses and products, the direct sales landscape is changing faster than ever. Innovation and versatility are essential for staying current in the market. At the same time, we must be vigilant about potential risks linked to these new marketing developments. In this intriguing session, we will explore pitfalls that can come with this next wave of innovation and transformation, and you’ll learn how to set yourself and your company up for success.